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Web Systems Design and Online Consumer Behavior
Contributor(s): Gao, Yuan (Editor)

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 ISBN: 1591403278     ISBN-13: 9781591403272
Publisher: Idea Group Publishing
OUR PRICE: $85.45  

Binding Type: Hardcover - See All Available Formats & Editions
Published: November 2004
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Annotation: Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Additional Information
BISAC Categories:
- Computers | Software Development & Engineering - Systems Analysis & Design
Dewey: 381.142
LCCN: 2004016284
Physical Information: 0.97" H x 7.26" W x 10.28" L (1.87 lbs) 344 pages
Features: Bibliography, Illustrated, Index, Price on Product
 
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