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Marketing Hrd Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs
Contributor(s): Gilley, Jerry W. (Author), Eggland, Steven a. (Author)

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 ISBN: 1555424023     ISBN-13: 9781555424022
Publisher: Pfeiffer
OUR PRICE: $44.65  

Binding Type: Hardcover
Published: April 1992
Qty:

Annotation: Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effective and contribute to the corporate bottom line. Step by step, explains how to develop and implement a comprehensive strategic marketing plan.

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Additional Information
BISAC Categories:
- Business & Economics | Human Resources & Personnel Management
Dewey: 658.3
LCCN: 91029615
Series: Jossey-Bass Management
Physical Information: 0.93" H x 6.39" W x 9.29" L (1.21 lbs) 264 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.

Discover how to:

* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line

This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.
 
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