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101 Things I Learned(r) in Advertising School
Contributor(s): Arrington, Tracy (Author), Frederick, Matthew (Author)

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 ISBN: 045149671X     ISBN-13: 9780451496713
Publisher: Crown Publishing Group (NY)
OUR PRICE: $18.04  

Binding Type: Hardcover - See All Available Formats & Editions
Published: April 2018
Qty:

Click for more in this series: 101 Things I Learned
Additional Information
BISAC Categories:
- Reference | Personal & Practical Guides
- Business & Economics | Advertising & Promotion
- Design | Graphic Arts - Advertising
Dewey: 659.1
Series: 101 Things I Learned
Physical Information: 1" H x 7.1" W x 5.1" L (0.95 lbs) 216 pages
Features: Bibliography, Illustrated, Index, Price on Product
 
Descriptions, Reviews, Etc.
Publisher Description:
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.

The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell?

Written by an experienced advertising executive and instructor, 101 Things I Learned(R) in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
 
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