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The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In Contributor(s): Baldwin, David (Author) |
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ISBN: 1619618036 ISBN-13: 9781619618039 Publisher: Lioncrest Publishing
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Hardcover - See All Available Formats & Editions Published: October 2017 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Strategic Planning - Business & Economics | Business Ethics |
Physical Information: 0.5" H x 5.5" W x 8.5" L (0.83 lbs) 210 pages |
Features: Dust Cover |
Descriptions, Reviews, Etc. |
Publisher Description: Selling isn't just about simple persuasion anymore. It's about giving a damn and taking a stand. To reach the next generation of customers, your brand has the potential to address people's beliefs, concerns, and solve real-life problems, both big and small. The Belief Economy lays the foundation you'll need to connect powerfully and passionately with growing, socially committed audiences. |
Contributor Bio(s): Baldwin, David: - One of the most honored figures in the advertising industry, David Baldwin is the founder of Baldwin&, which was named Ad Age's Small Agency of the Year, twice named Ad Age's Campaign of the Year, and also named the 4A's Creative Small Agency of the Year. He is the former chairman of The One Club in New York City and has served as an executive producer on the Emmy Award-winning films Art & Copy and The Loving Story. His advertising work has been recognized by The One Show, Cannes, D&AD, the Clio Awards, and other institutions and organizations. David is also the cofounder and brand master of the Ponysaurus Brewing Company, and a former guitarist/songwriter for the band Pants! |
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