Power Search
Low Price Guarantee
We Take School POs
Corporate Communication: A Guide to Theory and Practice
Contributor(s): Cornelissen, Joep P. (Author)

View larger image

 ISBN: 1526491974     ISBN-13: 9781526491978
Publisher: Sage Publications Ltd
OUR PRICE: $79.09  

Binding Type: Paperback - See All Available Formats & Editions
Published: February 2020
* Out of Print *
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Organizational Behavior
- Business & Economics | Business Communication - General
Physical Information: 0.7" H x 6.69" W x 9.61" L (1.18 lbs) 336 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

New to This Edition:
  • A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media.
  • Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
  • New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

It continues to be supported by comprehensive and fully updated online resources.

Contributor Bio(s): Cornelissen, Joep P.: - Joep Cornelissen is a Professor in Corporate Communication and Management at the Rotterdam School of Management, Erasmus University and a visiting Professor at IE Business School in Madrid. In his day job, he teaches corporate communication and change management on executive and MBA programs and actively writes on these topics for leading academic journals such as the Academy of Management Review, Organization Science, and the Journal of Management Studies. He also frequently speaks at conferences and draws on his management and communication expertise to work with entrepreneurs and managers in private and public sector organizations.
 
Customer ReviewsSubmit your own review
 
To tell a friend about this book, you must Sign In First!