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App Savvy: Turning Ideas Into iPad and iPhone Apps Customers Really Want Contributor(s): Yarmosh, Ken (Author) |
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ISBN: 1449389767 ISBN-13: 9781449389765 Publisher: O'Reilly Media
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Paperback - See All Available Formats & Editions Published: November 2010 |
Additional Information |
BISAC Categories: - Computers | Programming - Macintosh - Computers | Hardware - Mobile Devices |
Dewey: 005.265 |
Physical Information: 0.8" H x 5.9" W x 8.9" L (1.05 lbs) 350 pages |
Features: Illustrated, Index, Price on Product, Price on Product - Canadian, Table of Contents |
Review Citations: Reference and Research Bk News 02/01/2011 pg. 243 |
Descriptions, Reviews, Etc. |
Publisher Description: How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.
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Contributor Bio(s): Yarmosh, Ken: - Ken Yarmosh is a product strategist focused on building exceptional mobile applications. Before getting into mobile apps, he orchestrated the development of desktop and web applications for products as diverse as the financial accounting system for the United States Courts and the automated search marketing platform for Clickable. |
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