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I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing Softcover Repri Edition
Contributor(s): Lewis, Robert (Author)

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 ISBN: 940116407X     ISBN-13: 9789401164078
Publisher: Springer
OUR PRICE: $52.24  

Binding Type: Paperback
Published: July 2012
Qty:
Additional Information
BISAC Categories:
- Science
- Reference
- Business & Economics | Industries - Retailing
Dewey: 050
Physical Information: 0.41" H x 6.14" W x 9.21" L (0.61 lbs) 187 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Retailing today is one of the largest, most buoyant and most competitive market sectors. The large, medium and small retailers, providers of systems are the major players in this market. The exploitation of information technology and the use of quantitative corporate models are emerging as key factors in determining the strength and effectiveness of marketing plans and support logistics. Many major retailers have developed considerable in-house expertise in this area and many hard- ware manufacturers and systems houses have created special divisions to provide turn-key installations, products and services in order to exploit these opportunities. However, in the research leading up to the seminar on which this book is based, a number of important gaps in retailer useage of systems were noted. While many retailers, including the large multiples, had very sophisticated electronic point of sales devices, the information that was available was not being used to plan effective marketing and selling strategies, nor yet to plan for growth. In the medium and smaller companies there was still concern whether electronic point of sales were cost effective for them or whether being without such aids put them at a grave disadvantage vis-a-vis their larger competitors.
 
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