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Measuring Country Image: Theory, Method, and Effects 2016 Edition
Contributor(s): Buhmann, Alexander (Author)

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 ISBN: 3658154063     ISBN-13: 9783658154066
Publisher: Springer vs
OUR PRICE: $52.24  

Binding Type: Paperback
Published: September 2016
Qty:
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
- Social Science | Media Studies
- Business & Economics | Public Relations
Dewey: 302.2
Physical Information: 0.35" H x 5.83" W x 8.27" L (0.45 lbs) 147 pages
 
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Publisher Description:
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
 
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