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Universities as Agencies: Reputation and Professionalization 2019 Edition
Contributor(s): Christensen, Tom (Editor), Gornitzka, Åse (Editor), Ramirez, Francisco O. (Editor)

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 ISBN: 3319927124     ISBN-13: 9783319927121
Publisher: Palgrave MacMillan
OUR PRICE: $123.49  

Binding Type: Hardcover - See All Available Formats & Editions
Published: August 2018
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Additional Information
BISAC Categories:
- Political Science | Public Policy - General
- Political Science | Globalization
- Education | Educational Policy & Reform
Dewey: 306.43
Series: Public Sector Organizations
Physical Information: 0.69" H x 5.83" W x 8.27" L (1.11 lbs) 278 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
This book discusses how modern universities increasingly use reputation management in relation to internal and external challenges. Universities are increasingly characterized by social embeddedness, relating to many external stakeholders and international markets of students, researchers and research projects. This implies global pressure to standardize, formalize and rationalize their internal organization. The book uses data from China, Norway and US to show how reputation symbols are used and balanced, based on their web pages. Further, it uses extensive data from US universities to show how their internal organization structure is developing over time, related to three types of units/positions - development, diversity and legal offices and roles.
 
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