Low Price Guarantee
We Take School POs
The Wentworth Prospect: A novel guide to success in B2B sales
Contributor(s): Smibert, John (Author), Moloney, Wayne (Author), Clulow, Jeff (Author)

View larger image

ISBN: 1922628522     ISBN-13: 9781922628527
Publisher: Tellwell Talent
OUR PRICE: $28.45  

Binding Type: Paperback
Published: August 2021
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Sales & Selling - Management
- Business & Economics | Training
- Business & Economics | Mentoring & Coaching
Physical Information: 0.78" H x 6" W x 9" L (1.12 lbs) 380 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

It's part novel, part 'how-to', and it's everything you need to know about selling to big business.

The Wentworth Prospect takes a deep dive into the high-stakes world of complex business-to-business selling. The story follows the fortunes of Sue Novak, a fledgling sales consultant, as she struggles to land the deal of her career. Her path to success is strewn with adversaries, corporate intrigue, power-plays and hidden agendas.

Sue feels out of her depth. But she has an edge: a mysterious journal written by her dead mentor. The journal reveals a radical new sales framework named EDVANCE. Can Sue apply its wisdom in a real-life scenario? Can it guide her to success with The Wentworth Prospect?

The novel comes with free access to an online companion that explains and explores the process and methods featured in the story. It's an invaluable reference for the modern salesperson, offering practical solutions for many real-world issues and challenges. It includes:

  • A detailed look at the EDVANCE framework
  • A free, downloadable card-based system for pin-pointing Stakeholder Archetypes
  • A guide to mapping these Stakeholders, identifying their motivations and understanding their genuine levels of influence
  • Guiding Stakeholders towards consensus
  • Gaining early involvement in the Buyer's Journey
  • Building your personal brand
  • Guiding your customer to the solution they genuinely need, not the solution they think they want
  • Harnessing the power of storytelling
  • Getting the customer to 'sell themselves' on your offering

The Wentworth Prospect is far more than just a good story.

It's everything you need to know about landing the big deal.



 
Customer ReviewsSubmit your own review
 
To tell a friend about this book, you must Sign In First!