The Reading Warehouse

Every time we open the car door and slide behind the steering wheel, we face the most important automotive focal point of all--the dashboard. This is where we make our most essential and intimate contact with the car. Arrayed before us, often in a bewildering array of instrumentation, the dashboard offers vital controls and crucial information for the driver. From the most basic functionality of steering and throttle control to an astonishing array of navigation, safety, communication and entertainment features that existed only in science fiction a generation ago, the dashboard truly is the nerve center of the automobile.

The dashboard alludes to humanity's mastery over machines, but at its finest, the dash expresses the emotional and stylistic essence of the particular car. Whether conveying the austere functionality of the original Model T, or the exotic, high-speed thrills of a 1960s Ferrari, the dashboard embodies the emotion and soul of the automobile, communicating to the driver "this is a very special car "

Spanning the last 100 years of automotive history, The Dashboard, gives us a privileged glimpse from behind the wheel of some of the most fabulous and important cars of all time. The Dashboard invites the viewer to savor these automotive masterpieces from an unusual, personal perspective, while offering eye-popping exterior images as well. This interior/exterior perspective provides the viewer with the crucial stylistic context in which to place the classic dashboard.

Truly great cars have always managed to marry bold exterior design with harmonious, functional and exciting interiors. The Dashboard captures this remarkable synergy, allowing us to experience the automobile in all its glory.