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Commercial Nationalism and Tourism: Selling the National Story
Contributor(s): White, Leanne (Editor)

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 ISBN: 1845415884     ISBN-13: 9781845415884
Publisher: Channel View Publications
OUR PRICE: $47.45  

Binding Type: Paperback - See All Available Formats & Editions
Published: January 2017
Qty:

Click for more in this series: Aspects of Tourism (Paperback)
Additional Information
BISAC Categories:
- Business & Economics | Industries - Hospitality, Travel & Tourism
- Political Science | Political Ideologies - Nationalism & Patriotism
- Business & Economics | Marketing - General
Dewey: 910.688
Series: Aspects of Tourism (Paperback)
Physical Information: 0.9" H x 6.1" W x 9.2" L (1.15 lbs) 320 pages
Features: Illustrated
 
Descriptions, Reviews, Etc.
Publisher Description:
This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.

Contributor Bio(s): White, Leanne: -

Leanne White is Senior Lecturer in Marketing at the College of Business, Victoria University, Australia. Her main research interests are national identity, commercial nationalism, popular culture, advertising, destination marketing and cultural tourism.
 
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