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When we think 'world-class, ' we immediately go to global corporations and brands with loyal followers and turnovers bigger than some small countries

To be world-class really means to be in the top 10% of companies in your field. And with these organisations generating 2.4 times market returns over three years, as compared with typical companies in their industry, who wouldn't want their business to perform at this level?

And what if the keys to world-class performance are not as elusive as you might think? By addressing the core elements of strategy, change, leadership, teamwork, and culture, any business with focus and vision, can achieve world-class status.

In his book, Achieving World-Class Performance, Cliff Chalon addresses the 10 truths every senior executive must understand to ensure their people and culture produce sustainable world-class performance.

For over 15 years, working in 16 countries around the world, Cliff has helped countless businesses to redefine their performance through culture. And using a proven scientific method, Cliff and his team are able to precisely diagnose where an organisation can make strategic improvements, and craft solutions that have a tangible and measured effect.

As a senior executive tasked to harness key performance levers within your organisation, you'll find the insights in this book ground-breaking and compelling, encouraging you to see your business with new eyes and a new perspective.

In this book you'll discover:

- The importance of clear direction, strategically and at every level of your organisation

- How to set up and develop your staff to achieve high performance

- Why culture is the key to attracting and retaining top-level staff

- How to harness the full potential of every person and team in the organisation

- Ways to encourage the truth from your employees about how they really feel about the business and their role within it

- How to avoid fads and optimise performance feedback

- How to ensure ROI from your culture-driven organisational change

"When you harness the power of talented, focused people within a fully optimised and supportive culture, extraordinary results can be realised."