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Marketing Dynamics Fourth Edition, Edition
Contributor(s): Clark, Brenda (Author), Basteri, Cynthia Gendall (Author), Gassen, Chris (Author)

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 ISBN: 163126625X     ISBN-13: 9781631266256
Publisher: Goodheart-Wilcox Publisher
OUR PRICE: $121.60  

Binding Type: Hardcover
Published: October 2017
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Education
- Business & Economics | Marketing - General
Age Level: 14-17
Grade Level: 9-12
Physical Information: 1.18" H x 8.66" W x 10.94" L (3.43 lbs) 640 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Marketing Dynamics provides a comprehensive framework to learn about the concepts of marketing, including the four Ps of marketing--product, price, place, and promotion. By studying this text, you will learn about the responsibilities and rewards of becoming a marketing professional. Soft skills, social media, exploring careers, real-world cases, and a multitude of other features bring marketing to life.
 
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