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Human to Human Selling: How to Sell Real and Lasting Value in an Increasingly Digital and Fast-Paced World
Contributor(s): Davis, Adrian (Author), Brown, Les (Foreword by)

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 ISBN: 163047195X     ISBN-13: 9781630471958
Publisher: Morgan James Publishing
Retail: $39.95OUR PRICE: $29.16  
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Binding Type: Hardcover - See All Available Formats & Editions
Published: April 2014
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Sales & Selling - Management
- Business & Economics | Small Business - General
Dewey: 658.85
LCCN: 2013941926
Physical Information: 0.63" H x 6" W x 9" L (1.05 lbs) 208 pages
Features: Illustrated, Price on Product
 
Descriptions, Reviews, Etc.
Publisher Description:
In our increasingly digitized and fast-paced world, human relationships are often strained--sales relationships even more so. Today's buyers are better informed, more sophisticated, and more transactional. As a result, sales professionals must navigate new challenges as they seek to develop meaningful relationships with these sometimes elusive buyers.

In Human To Human Selling, sales strategist Adrian Davis details how sales professionals and the people who manage them can increase sales performance while developing strategic relationships with their customers. Bringing sales professionals out of the Industrial Age adversarial model of sales into the "Age of Business Reformation," Human To Human Selling presents a step-by-step process for building symbiotic relationships with buyers--connections that are both mutually rewarding and emotionally fulfilling and lead to the "right-fit" customer. Human To Human Selling

-Provides a fresh perspective on sales and customer relationship management

-Bridges the gap between sales techniques and corporate strategy, enabling salespeople to sell higher

-Provides practical techniques for strategic selling

The results will speak for themselves: sales professionals that are a strategic asset to their buyers as well as their employers.

 
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