Power Search
Low Price Guarantee
We Take School POs
Marketing Dynamics
Contributor(s): Clark, Brenda (Author), Basteri, Cynthia Gendall (Author), Gassen, Chris (Author)

View larger image

 ISBN: 1619603438     ISBN-13: 9781619603431
Publisher: Goodheart-Wilcox Publisher
OUR PRICE: $106.40  

Binding Type: Hardcover - See All Available Formats & Editions
Published: May 2013
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
- Education
Dewey: 658.8
LCCN: 2012048954
Age Level: 14-17
Grade Level: 9-12
Lexile Measure: 1010
Physical Information: 1.3" H x 8.7" W x 11" L (4.10 lbs) 768 pages
Features: Bibliography, Illustrated, Index, Table of Contents, Textbook
 
Descriptions, Reviews, Etc.
Publisher Description:

Marketing Dynamics provides a well rounded introduction to the 4Ps--product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are incorporated. Career Ready Practices are also included.

- DECA activities are included in each of the 33 chapters to support leadership development.
- The ongoing marketing plan provides a project-based, hands-on learning activity that builds at the end of each unit (data files are posted on the student companion website).
- College and Career Readiness Portfolio activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities.
 
Customer ReviewsSubmit your own review
 
To tell a friend about this book, you must Sign In First!