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We Take School POs
An Overview to the Public Relations Function
Contributor(s): Bowen, Shannon (Author), Rowlins Brad (Author), Shannon Bowen, Bowen (Author)

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ISBN: 1606490990     ISBN-13: 9781606490990
Publisher: Business Expert Press
OUR PRICE: $35.10  

Binding Type: Paperback
Published: April 2010

Annotation: "This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?"--Abstract from book.

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Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Marketing - General
Dewey: 659.2
LCCN: 2011286014
Series: Public Relations Collection
Physical Information: 0.42" H x 6" W x 9" (0.60 lbs) 200 pages
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