Strategy and the Business Landscape Contributor(s): Ghemawat, Pankaj (Author) |
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ISBN: 1542852927 ISBN-13: 9781542852920 Publisher: Createspace Independent Publishing Platform
Binding Type: Paperback - See All Available Formats & Editions Published: March 2017 |
Additional Information |
BISAC Categories: - Business & Economics | Strategic Planning - Business & Economics | Entrepreneurship - Business & Economics | Management - General |
Dewey: 658.401 |
Physical Information: 0.41" H x 7.44" W x 9.69" L (0.78 lbs) 194 pages |
Descriptions, Reviews, Etc. |
Publisher Description: An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting. |
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