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Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
Contributor(s): Khosrow-Pour, D. B. a. Mehdi (Editor)

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 ISBN: 1522569804     ISBN-13: 9781522569800
Publisher: Business Science Reference
OUR PRICE: $223.25  

Binding Type: Hardcover - See All Available Formats & Editions
Published: June 2019
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Globalization
- Business & Economics | Marketing - Multilevel
Dewey: 658.84
LCCN: 2018011679
Physical Information: 0.81" H x 8.5" W x 11" L (2.48 lbs) 325 pages
Features: Bibliography, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
 
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