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The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design
Contributor(s): Song, Jaeyong (Author), Lee, Kyungmook (Author), Woods, Eli (Read by)

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 ISBN: 1501211773     ISBN-13: 9781501211775
Publisher: McGraw-Hill Education on Brilliance Audio
OUR PRICE: $21.24  

Binding Type: MP3 CD - See All Available Formats & Editions
Published: December 2014
* Out of Print *
Additional Information
BISAC Categories:
- Business & Economics | Management - General
- Business & Economics | New Business Enterprises
Physical Information: 0.4" H x 5.3" W x 6.7" L (0.20 lbs)
Features: Price on Product, Unabridged
 
Descriptions, Reviews, Etc.
Publisher Description:

An insider's account of the management principles driving one of the world's most innovative companies

Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.

Based on ten years of research inside Samsung and interviews with 80 of Samsung's top executives, The Samsung Way tells the compelling story of how Samsung has grafted Western business practices onto its essentially Japanese system, combining its low-cost manufacturing prowess with an ability to bring high-quality, high-margin branded products swiftly to market.

Contributor Bio(s): Song, Jaeyong: - Jaeyong Song is Professor of Strategy and International Management at Seoul National University (SNU). He received his Ph.D. at the Wharton School, University of Pennsylvania.Lee, Kyungmook: - Kyungmook Lee is Professor of Organizational Behavior and Human Resource Management at Seoul National University Business School where he currently serves as Senior Associate Dean for academic affairs. He received his Ph.D. at the Wharton School, University of Pennsylvania.
 
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