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Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness 2009 Edition
Contributor(s): Chobanova, Yordanka (Author)

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 ISBN: 1349311537     ISBN-13: 9781349311538
Publisher: Palgrave MacMillan
OUR PRICE: $52.24  

Binding Type: Paperback - See All Available Formats & Editions
Published: August 2009
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Development - Business Development
- Business & Economics | Infrastructure
- Business & Economics | Management - General
Dewey: 664.006
Physical Information: 0.6" H x 5.5" W x 8.5" L (0.74 lbs) 269 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestl , Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
 
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