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E-Commerce for New Enterprises: Lessons & Select Case Studies
Contributor(s): Mitchell, Riley (Author), Osman, Nafisa (Author), Peru, Jack (Author)

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 ISBN: 098437793X     ISBN-13: 9780984377930
Publisher: McGrawhill
OUR PRICE: $46.47  

Binding Type: Paperback
Published: April 2017
Qty:
Additional Information
BISAC Categories:
- Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce)
Physical Information: 0.3" H x 8.5" W x 11.02" L (0.75 lbs) 140 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
These lessons and select case studies are part of an on-going curriculum and simulations development project between the College of Saint Scholastica's School of Business and Technology (SBT) and Learning-Games.net (www.learningames.net), and are designed to help students explore the field of E-commerce for new enterprises through case simulations and role-playing game (RPG) scenarios. In addition, they can be used in combination with a queueing theory model and both continuous, as well as discrete-event simulations. The related RPG scenarios focus on real-life systems found in e-commerce and internet marketing.

Through the lessons and case studies presented in this collection, students will explore mission critical e-commerce systems designed to teach and explore expanding real-world online storefronts, or creating virtual startups, and show how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting new products to the world. Including:

  • Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond
  • Highlights business issues that are of particular concern to online entrepreneurs
  • Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools
  • Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe
 
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