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The Insight Discipline: Crafting New Marketplace Understanding That Makes A Difference
Contributor(s): Fahey, Liam (Author)

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 ISBN: 0877573719     ISBN-13: 9780877573715
Publisher: American Marketing Association
OUR PRICE: $16.16  

Binding Type: Paperback - See All Available Formats & Editions
Published: October 2018
* Out of Print *

Click for more in this series: AMA Leadership Series: 7 Big Problems of Marketing
Additional Information
BISAC Categories:
- Business & Economics | Leadership
- Business & Economics | Strategic Planning
- Business & Economics | Operations Research
Series: AMA Leadership Series: 7 Big Problems of Marketing
Physical Information: 0.87" H x 6" W x 9" L (1.25 lbs) 426 pages
Features: Illustrated
 
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Contributor Bio(s): Fahey, Liam: - Dr. Liam Fahey is co-founder and executive director of Leadership Forum, Inc. (Liam.Fahey@leadershipforuminc.com) and the creator and leader of its Intelligence Leadership Forum. He has been a faculty member at Northwestern University's Kellogg School of Management and Boston University, and he now serves as Professor of Management Practice at Babson College. His consulting, teaching, research and writing focus is on enabling organizations to win in the marketplace through enhanced marketplace intelligence and insight. He advises leaders, conducts workshops, consults to analysis specialists and engages with work teams in all facets of generating and leveraging marketplace intelligence and insight. The author or editor of eight books and over fifty articles or book chapters, he has won all three major awards from the Journal of Marketing (the Maynard, Alpha Kappa Psi, and Jagdish Seth Award) as well as the Marketing Science Institute's best paper award.
 
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