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International and Cross-Cultural Management Research
Contributor(s): Usunier, Jean-Claude (Author)

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 ISBN: 0761952810     ISBN-13: 9780761952817
Publisher: Sage Publications Ltd
OUR PRICE: $64.60  

Binding Type: Paperback - See All Available Formats & Editions
Published: November 1998
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Temporarily out of stock - Will ship within 2 to 5 weeks

Annotation: The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. International and Cross-Cultural Management Research addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the major issues and different approaches to international management research. This book offers a typology of research designs in international management and shows the role of culture plays in such designs. Also discussed are the theories and paradigms that serve international and cross-cultural management research. Throughout, the author provides numerous illustrative examples from key empirical studies. International and Cross-Cultural Management Research provides an accessible introduction to the major principles and practices. It will be an indispensable guide for students and others wishing to undertake research in business and management with an international and/or cross-cultural dimension.

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Additional Information
BISAC Categories:
- Business & Economics | Reference - General
- Business & Economics | Management Science
- Reference | Research
Dewey: 658.049
LCCN: 98-60953
Series: Sage Management Research
Physical Information: 0.64" H x 5.26" W x 8.66" L (0.56 lbs) 208 pages
Features: Illustrated
 
Descriptions, Reviews, Etc.
Publisher Description:
Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices.

A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules.

This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different a

Contributor Bio(s): Usunier, Jean-Claude: - Jean-Claude Usunier is a professor at the University of Lausanne, Switzerland, in the Faculty of Business and Economics (HEC). His research interests are cross-cultural consumer behaviour, and cultural and linguistic aspects of international marketing and management. He serves on the editorial board of several international business and marketing journals. His research was published in International Journal of Research in Marketing, Journal of Research in Personality, Time and Society, Journal of International Marketing, International Journal of Electronic Commerce, Journal of Business Communication, International Marketing Review, and European Journal of Marketing. His recent books include Marketing Across Cultures (Pearson, 2013; with Julie Lee), and Religions as Brands: The Marketization of Religion and Spirituality (Ashgate, 2014; with Joerg Stolz).
 
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