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Advertising and Cultural Politics in Global Times
Contributor(s): Odih, Pamela (Author)

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 ISBN: 0754677117     ISBN-13: 9780754677116
Publisher: Routledge
OUR PRICE: $180.50  

Binding Type: Hardcover - See All Available Formats & Editions
Published: July 2010
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Additional Information
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Social Science | Media Studies
- Social Science | Anthropology - General
Dewey: 302.23
LCCN: 2010004875
Physical Information: 0.69" H x 6.14" W x 9.21" L (1.32 lbs) 300 pages
Features: Bibliography, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.
 
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