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Negative Campaigning: An Analysis of U.S. Senate Elections
Contributor(s): Lau, Richard R. (Author), Pomper, Gerald M. (Author)

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 ISBN: 0742527328     ISBN-13: 9780742527324
Publisher: Rlpg/Galleys
OUR PRICE: $51.45  

Binding Type: Paperback - See All Available Formats & Editions
Published: July 2004
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Annotation: Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.

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Additional Information
BISAC Categories:
- Political Science | American Government - Legislative Branch
- Political Science | Political Process - Campaigns & Elections
- Social Science | Media Studies
Dewey: 324.709
LCCN: 2004002086
Series: Campaigning American Style
Physical Information: 0.42" H x 5.94" W x 9.1" L (0.56 lbs) 177 pages
Features: Bibliography, Illustrated, Index, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:
Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.
 
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