The Reading Warehouse

Showing people how to cut expenses can be enhanced by the use of podcasting. The Web site, iPod, or other MP3-playing audio listening device for any Web podcast promises mobility of listening. Create or listen to hundreds of lectures, songs, training materials, guide books, infomercials for trade shows, even foreign languages training can be saved in the MP3 file format. Podcast MP3 audio files from Web sites as news, training, or easy listening.

Your next step is to develop direct mail copywriting on podcasts or DVDs to show people how to cut expenses. Podcasting is do-it-yourself online radio, which can also be put on disks such as DVDs or CDs.

You create MP3 audio files that people can download from CDs, DVDs, or their computers through your Web site. Pod casting also is about listening to infomercials, skits, or talks you create for clients to listen to on their audio players.

Making MP3 audio files are easier and cheaper to produce than recording videos. If you want to go the video route, choose an industrial-quality camcorder, not an amateur quality.

To produce professional-quality podcasts, you need an RSS feed. Build your own RSS feed for your Web site. You'll find practical strategies in this book, especially detailed instruction on how to start and operate 32 different businesses that show people how to cut expenses.

Learn where to find instruction free on how to create, edit, manage, and publish RSS news feeds. RSS is the standard for content distribution and syndication.