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Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes Revised Edition
Contributor(s): Mutz, Diana C. (Author), Kuklinski, James H. (Editor), Chong, Dennis (Editor)

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 ISBN: 0521637260     ISBN-13: 9780521637268
Publisher: Cambridge University Press
OUR PRICE: $37.04  

Binding Type: Paperback - See All Available Formats & Editions
Published: November 1998
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Annotation: Impersonal influence is about how people are affected by their perceptions of the collective opinions or experiences of others--things such as the well-publicized results of opinion polls (in the case of others' opinions), or media's coverage of the collective experiences of others (such as the extent to which others are experiencing financial problems or are being victimized by crimes). Media content is particularly well suited to serving as a credible channel of information about large-scale collective phenomena. Coverage of the collective opinions (in the case of perceptions of social problems such as crime or unemployment) alters people's political attitudes in surprising, yet subtle ways. These kinds of effects have important implications for the quality of public opinion and the accountability of political leaders in a mass mediated democracy.

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Additional Information
BISAC Categories:
- Psychology | Social Psychology
- Social Science | Media Studies
- Political Science | Political Process - General
Dewey: 302.23
Series: Cambridge Studies in Public Opinion and Political Psychology
Physical Information: 0.89" H x 5.96" W x 8.95" L (1.07 lbs) 356 pages
 
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