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Contributor(s): Caples, John (Author)

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 ISBN: 048648601X     ISBN-13: 9780486486017
Publisher: Dover Publications
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Binding Type: Paperback - See All Available Formats & Editions
Published: October 2011
Qty:

Click for more in this series: Dover Books on History, Political and Social Science
Additional Information
BISAC Categories:
- Business & Economics | Advertising & Promotion
Dewey: 659.132
LCCN: 2011016249
Series: Dover Books on History, Political and Social Science
Physical Information: 0.7" H x 5.4" W x 8.3" L (0.55 lbs) 256 pages
Features: Index, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:
A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.
 
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