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Hallyu 2.0: The Korean Wave in the Age of Social Media
Contributor(s): Lee, Sangjoon (Author), Nornes, Abé Markus (Author)

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 ISBN: 0472072528     ISBN-13: 9780472072521
Publisher: University of Michigan Press
OUR PRICE: $89.25  

Binding Type: Hardcover - See All Available Formats & Editions
Published: June 2015
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Temporarily out of stock - Will ship within 2 to 5 weeks

Click for more in this series: Perspectives on Contemporary Korea
Additional Information
BISAC Categories:
- Social Science | Human Geography
- Social Science | Media Studies
- Social Science | Popular Culture
Dewey: 302.231
LCCN: 2014048336
Series: Perspectives on Contemporary Korea
Physical Information: 1" H x 6.1" W x 9" L (1.30 lbs) 276 pages
Features: Bibliography, Index
Review Citations: Choice 01/01/2016
 
Descriptions, Reviews, Etc.
Publisher Description:
Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation.

Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.
 
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