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Staying Small Successfully: A Guide for Architects, Engineers, and Design Professionals
Contributor(s): Stasiowski, Frank A. (Author)

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 ISBN: 0471407739     ISBN-13: 9780471407737
Publisher: Wiley
OUR PRICE: $101.60  

Binding Type: Hardcover - See All Available Formats & Editions
Published: August 2001
Qty:

Annotation: Making smaller A/E/C firms more productive and more profitable

Want to do big things with a small company? This no-nonsense guide shows leaders of smaller architecture, engineering, and design firms how to compete successfully against larger organizations without becoming one of them. It demonstrates how a smaller firm can position itself to bring more value to its clients, operate over a larger geographical area, and develop a strategic plan for increasing revenues and profits.

Featuring new chapters on forming strategic alliances and maximizing the benefits of information technology, this new edition presents updated case studies of more than fifty small design firms. These firms have achieved remarkable success and handled large contracts with limited staff, and the case studies illustrate how they learned to:

  • Anticipate client needs and meet them in advance
  • Narrow the target market and expand the client base
  • Leverage core competencies to create powerful marketing tools
  • Establish strategic partnerships
  • Survive and thrive during an economic downturn

Read Staying Small Successfully, Second Edition and follow its recommendations one step at a time. Your company will stay small, but your business, your revenues, and your profits will soar.
Additional Information
BISAC Categories:
- Architecture | Professional Practice
- Design
Dewey: 720.68
LCCN: 2001024236
Physical Information: 0.82" H x 7.04" W x 10.18" L (1.73 lbs) 336 pages
Features: Illustrated, Index, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:
Making smaller A/E/C firms more productive and moreprofitable

Want to do big things with a small company? This no-nonsense guideshows leaders of smaller architecture, engineering, and designfirms how to compete successfully against larger organizationswithout becoming one of them. It demonstrates how a smaller firmcan position itself to bring more value to its clients, operateover a larger geographical area, and develop a strategic plan forincreasing revenues and profits.

Featuring new chapters on forming strategic alliances andmaximizing the benefits of information technology, this new editionpresents updated case studies of more than fifty small designfirms. These firms have achieved remarkable success and handledlarge contracts with limited staff, and the case studies illustratehow they learned to:
* Anticipate client needs and meet them in advance
* Narrow the target market and expand the client base
* Leverage core competencies to create powerful marketingtools
* Establish strategic partnerships
* Survive and thrive during an economic downturn

Read Staying Small Successfully, Second Edition and follow itsrecommendations one step at a time. Your company will stay small, but your business, your revenues, and your profits will soar.
 
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