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Guerrilla Teleselling
Contributor(s): Levinson, Jay Conrad (Author), Smith, Mark S. a. (Author), Wilson, Orvel Ray (Author)

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ISBN: 0471242799     ISBN-13: 9780471242796
Publisher: Wiley
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Binding Type: Paperback - See All Available Formats & Editions
Published: August 1998
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Annotation: The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet.

"This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!" --Brian Tracy, author The Psychology of Achievement.

"Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you're a beginner or you've been in the business for years, if you can't find at least 12 great ideas in every chapter that will increase your performance, you're not reading! I am recommending it as a resource to all my clients." --Judy Lanier, author 50 Ways to Motivate & Inspire Your Call Center Teams Past National President, American Telemarketing Association.

"Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful." --Erik Lounsbury, Editor Telemarketing & Call Center SolutionsTM.

Additional Information
BISAC Categories:
- Business & Economics | Marketing - Telemarketing
- Business & Economics | Sales & Selling - General
- Business & Economics | Advertising & Promotion
Dewey: 658.85
LCCN: 98-21027
Physical Information: 0.87" H x 6.07" W x 8.99" L (0.90 lbs) 304 pages
Features: Bibliography, Index, Price on Product, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:
Eine F lle geheimer Insider-Tricks und Kniffe des effizienten und erfolgreichen Verkaufs - und zwar ber elektronische Medien wie Telefon, Fax, E-mail und Internet Was zeichnet einen guten Telefonverk ufer aus? Wie erreicht man die besten M rkte? Wie schafft man es, telefonisch bis zu den Entscheidungstr gern vorzudringen? Das Buch gibt Antwort auf diese und viele weitere Fragen. (8/98)
 
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