Championship Selling: A Blueprint for Winning with Today's Customer Contributor(s): Blake, Tom (Author), Hodson, Tom (Author), Enrico, Tony (Author) |
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ISBN: 047083675X ISBN-13: 9780470836750 Publisher: Wiley
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Hardcover Published: August 2005 Annotation: Praise for "Championship Selling" "Every business leader and sales professional will benefit from "Championship Selling,"" ""Championship Selling" provides a comprehensive framework for individuals and entire companies to build lasting value. Read this book if you don't want to be left behind." ""Championship Selling" will help you see the customer in a refreshing new light." "Forget books on getting the customer to see it your way. "Championship" "Selling" tells you something much more valuable: how to see it the customer's way." "The concepts in "Championship Selling" speak directly to the shift companies need to adopt if they want to position themselves for success in today's environment." "Sales leaders of the future will need to become customer general managers. "Championship Selling" will get them on the right road - fast." "You'll never look at customers the same way again." ""Championship Selling" gives you the tools to create enduring, sustainable value. If you want a leadership edge, this is the book to get." |
Additional Information |
BISAC Categories: - Business & Economics | Sales & Selling - General |
Dewey: 658.85 |
Physical Information: 0.76" H x 6.32" W x 9.24" L (1.11 lbs) 272 pages |
Features: Dust Cover, Index, Price on Product, Table of Contents |
Descriptions, Reviews, Etc. |
Publisher Description: If the process of buying and selling makes the world go round, then why does it have such a lousy reputation? Customers are wary of those who come selling, and salespeople have become embarrassed by their roles. Reversing this trend means adopting a new mindset, different processes, and fresh disciplines. In Championship Selling, three of North America's most respected sales leaders offer a powerful, yet remarkably simple, vision of what it means to sell, as well as innovative techniques and tools for establishing mutually productive relationships with customers. Most selling today is the same as it has always been -- transactional. That is, the salesperson tries everything to get a foot in the door, follow their own agenda, close the deal and move on. However, transformational selling focuses on listening to, and working with, the customer to build enduring relationships that are valuable to both parties, and last far beyond the first transaction. Championship Selling portrays sales as a complex, vital, ongoing process, and outlines techniques and exercises to help salespeople, and their companies, evolve from a transactional mentality to a transformational one, for better long-term results. |
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