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Internet Strategies: A Corporate Guide to Exploiting the Internet 1998 Edition
Contributor(s): Stroud, D. (Author)

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 ISBN: 0333698517     ISBN-13: 9780333698518
Publisher: Palgrave MacMillan
OUR PRICE: $52.24  

Binding Type: Hardcover - See All Available Formats & Editions
Published: July 1998
Qty:

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Additional Information
BISAC Categories:
- Business & Economics | Leadership
- Business & Economics | E-commerce - Internet Marketing
- Business & Economics | Management - General
Dewey: 658.4
Lexile Measure: 1440
Series: MacMillan Business
Physical Information: 0.88" H x 5.5" W x 8.5" L (1.23 lbs) 310 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.
 
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