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Electoral Strategies and Political Marketing 1992 Edition
Contributor(s): Bowler, Shaun (Editor), Farrell, David M. (Editor)

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 ISBN: 0333558944     ISBN-13: 9780333558942
Publisher: Palgrave MacMillan
OUR PRICE: $104.49  

Binding Type: Hardcover - See All Available Formats & Editions
Published: November 1992
Qty:

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Additional Information
BISAC Categories:
- Political Science | Political Ideologies - Democracy
- Political Science | Political Process - Campaigns & Elections
- Business & Economics | Marketing - General
Dewey: 324.7
LCCN: 92009458
Series: Contemporary Political Studies
Physical Information: 0.75" H x 5.5" W x 8.5" L (1.04 lbs) 245 pages
Features: Bibliography, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
 
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