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Industrial Design, Competition and Globalization 2010 Edition
Contributor(s): Rusten, G. (Editor), Bryson, J. (Editor)

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 ISBN: 0230203493     ISBN-13: 9780230203495
Publisher: Palgrave MacMillan
OUR PRICE: $104.49  

Binding Type: Hardcover - See All Available Formats & Editions
Published: November 2009
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Annotation: Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industrial design within the contemporary economy.
Additional Information
BISAC Categories:
- Business & Economics | Management - General
- Business & Economics | Finance - General
- Business & Economics | Industrial Management
Dewey: 745.2
LCCN: 2009044611
Physical Information: 0.9" H x 5.6" W x 8.5" L (0.90 lbs) 250 pages
Features: Bibliography, Index, Maps, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:
Genre, Relevance and Global Coherence seeks to explain how discourse types or genre may influence the addressee's inferential processes in identifying the communicator's intention. It examines global coherence-based accounts as well as proposals based on Gricean pragmatics, arguing that the key to a solution lies in the interplay of the cognitive and communicative principles of relevance proposed by Sperber & Wilson. It unravels intricate relations between cognitive mechanisms, communicative principles and expectations of relevance in complex ostensive stimuli such as texts.
 
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