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From Big Data to Big Profits: Success with Data and Analytics
Contributor(s): Walker, Russell (Author)

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 ISBN: 0199378320     ISBN-13: 9780199378326
Publisher: Oxford University Press, USA
OUR PRICE: $63.65  

Binding Type: Hardcover - See All Available Formats & Editions
Published: August 2015
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Forecasting
- Business & Economics | Statistics
- Computers | Enterprise Applications - Business Intelligence Tools
Dewey: 658.055
LCCN: 2015014994
Physical Information: 1" H x 6.2" W x 9.3" L (1.25 lbs) 312 pages
Features: Bibliography, Illustrated, Index, Price on Product
Review Citations: Choice 01/01/2016
 
Descriptions, Reviews, Etc.
Publisher Description:
Technological advancements in computing have changed how data is leveraged by businesses to develop, grow, and innovate. In recent years, leading analytical companies have begun to realize the value in their vast holdings of customer data and have found ways to leverage this untapped
potential. Now, more firms are following suit and looking to monetize Big Data for big profits. Such changes will have implications for both businesses and consumers in the coming years.

In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple,
Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies. Such changes, as Walker points
out, will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Companies looking to develop a Big Data strategy will find great value in the SIGMA framework, which he has developed to assess companies for Big Data readiness and provide direction on
the steps necessary to get the most from Big Data.

Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for students, researchers, and professionals with an interest in Big Data, digital platforms, and analytics
 
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