The Reading Warehouse

An enlightening compendium of the best times of day, week, month, and life to do a variety of things -- from the serious (money, marriage) to the mundane (taking a nap, walking your dog) -- to save time and money in tough economic times.

Have you ever wanted to know the best day of the week to buy groceries or go out to dinner?

Have you ever wondered about the best time of day to ask someone out on a date--or for a raise?

Buy Ketchup in May and Fly at Noon tells you the best time--of the day, of the week, of the month or of the year--to do almost anything. Do you know:

1. The best time of day to be operated on?
2. The best month to buy an iPod?
3. The best day of the week to avoid lines at the Louvre?
4. The best day of the month to make an offer on a house?

Get more for your money, maximize your time, take better care of your health and be savvier about your career--all by doing certain things at the right time.

Remember: Timing is everything

As a journalist with nearly a quarter century of experience, Mark Di Vincenzo made a name for himself as a reporter who exposed abuses and as a writer who made the complicated seem simple. He won numerous awards before becoming an editor.

During the summer of 2007, he left daily journalism to pursue book projects and to start Business Writers Group, a writing and public relations company. In 2009, Harper-Collins published his first book, Buy Ketchup in May and Fly At Noon: A Guide to the Best Time to Buy This, Do That and Go There, a New York Times bestseller.

Born and reared in Cleveland, he lives in the shipyard town of Newport News, Virginia--two blocks from William Styron's childhood home--with his wife and two daughters. A third daughter attends the University of Oklahoma.