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ISBN: 9781512405910
Author: Senker, Cath
Publisher: Lerner Pub Group
Published: January 2016
Retail: $26.65    OUR PRICE: $2.99
     You Save 89%
Binding Type: Hardcover
Annotation: Looks at the history of the electronics giant, its founder, Lee Byung-chul, and how the company rose to the top of the market.
Additional Information
BISAC Categories:
- Juvenile Nonfiction | Business & Economics
Dewey: 338.76
LCCN: 2015033984
Lexile Measure: 1150
Series: Big Brands
Target Grade: 4-6
Grade level: 4-6
Physical Information: 0.25" H x 25.00" L x 9.00" W
Grade level(s): 4th, 5th, 6th
Descriptions, Reviews, Etc.
Reviewed by Horn Book Guide Reviews (Horn Book Guide Reviews 2016 Fall)
This series provides insight into the workings of four mega-corporations. Each book presents a brief history of the company's founding and struggles encountered on its way to success. Operational procedures and key individuals involved in creating the "household" brand are discussed. Photographs, statistics, quotes from company leaders, and even a few trade secrets add interest, but the busy design is distracting. Reading list, websites. Glos., ind. [Review covers these Big Brands titles: Minecraft, McDonald's, Samsung, and Amazon.] Copyright 2016 Horn Book Guide Reviews.