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Contemporary Wine Marketing and Supply Chain Management: A Global Perspective
Contributor(s): Flint, Daniel J. (Author), Golicic, Susan L. (Author), Signori, Paola (Author)

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 ISBN: 1137492422     ISBN-13: 9781137492425
Publisher: Palgrave MacMillan
OUR PRICE: $189.99  

Binding Type: Hardcover - See All Available Formats & Editions
Published: December 2015
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Marketing - Industrial
- Business & Economics | Production & Operations Management
- Business & Economics | Industries - Food Industry
Dewey: 663.200
LCCN: 2015021348
Physical Information: 0.8" H x 5.5" W x 8.6" L (1.00 lbs) 245 pages
Features: Dust Cover
 
Descriptions, Reviews, Etc.
Publisher Description:

Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.
 
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