Quantitative Analysis in Marketing Management Contributor(s): Moutinho, Luiz (Author), Goode, Mark (Author), Davies, Fiona (Author) |
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ISBN: 0471964301 ISBN-13: 9780471964308 Publisher: Wiley
Binding Type: Paperback - See All Available Formats & Editions Published: May 2000 Annotation: Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:
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Additional Information |
BISAC Categories: - Business & Economics | Marketing - General |
Dewey: 658.800 |
LCCN: 97049694 |
Physical Information: 0.76" H x 5.94" W x 9.08" L (1.12 lbs) 342 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Diese Diskette enthält zahlreiche spezielle Computerprogramme als Begleitung zum gleichnamigen Buch; der Benutzer kann jeweils beliebige Datensätze eingeben und in einigen Fällen Glättungsparameter variieren, um bessere Resultate zu erzielen. Die Spreadsheets sind sofort einsatzbereit unter Windows beliebiger Version (Excel 5, Quattro Pro, Lotus), die meisten sind auch für Lotus 1-2-3 für DOS entweder als Einzel- oder Mehrfachlizenz erhältlich. (01/99) |
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