Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales Contributor(s): Wilson, Orvel Ray (Author), Levinson, Jay Conrad (Author) |
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ISBN: 0395578205 ISBN-13: 9780395578209 Publisher: Harper Business
Binding Type: Paperback - See All Available Formats & Editions Published: March 1992 Annotation: Like the extremely successful Guerrilla Marketing and Guerrilla Marketing Attack, this latest addition to the series is written in the traditional "guerrilla" style, presenting unconventional and unusual ideas that are accessible and exciting for salespeople at every level. Click for more in this series: Guerrilla S |
Additional Information |
BISAC Categories: - Business & Economics | Sales & Selling - Management - Business & Economics | Marketing - General |
Dewey: 658.85 |
LCCN: 91034463 |
Series: Guerrilla S |
Physical Information: 0.46" H x 5.98" W x 9.08" L (0.69 lbs) 224 pages |
Features: Bibliography, Index, Price on Product |
Review Citations: Booklist 02/15/1992 pg. 1076 |
Descriptions, Reviews, Etc. |
Publisher Description: Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level. |
Contributor Bio(s): Levinson, Jay Conrad: - Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.Levinson, Jay Conrad: - Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. |
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