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An Overview of the Public Relations Function
Contributor(s): Bowen, Shannon A. (Author)

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ISBN: 1606490990     ISBN-13: 9781606490990
Publisher: Business Expert Press
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Binding Type: Paperback
Published: April 2010
Qty:

Click for more in this series: Public Relations Collection
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Marketing - General
Dewey: 659.2
LCCN: 2011286014
Series: Public Relations Collection
Physical Information: 0.42" H x 6" W x 9" L (0.60 lbs) 186 pages
Features: Bibliography, Illustrated, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. Throughout the text, we integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?
 
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