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The Idea Hunter
Contributor(s): Boynton, Andy (Author), Fischer, Bill (Author), Bole, William (With)

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ISBN: 0470767766     ISBN-13: 9780470767764
Publisher: Jossey-Bass
Retail: $25.95OUR PRICE: $18.94  
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Binding Type: Hardcover - See All Available Formats & Editions
Published: April 2011
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Management - General
Dewey: 650.1
LCCN: 2011005783
Physical Information: 0.76" H x 6.28" W x 9.23" L (0.81 lbs) 192 pages
Features: Bibliography, Dust Cover, Index, Price on Product, Price on Product - Canadian, Table of Contents
Review Citations: Booklist 04/01/2011 pg. 8
 
Descriptions, Reviews, Etc.
Publisher Description:
A different way of discovering and developing the best business ideas

Jack Welch once said, Someone, somewhere has a better idea. In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places.

  • Shows how to expand your capacity to find and develop winning business ideas
  • Explains why ideas are a critical asset for every manager and professional, not just for those who do creative
  • Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional
  • Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations

The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving idea companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.

 
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