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Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
Contributor(s): Werz, Edward (Author), Germain, Sally (Author)

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 ISBN: 0809229773     ISBN-13: 9780809229772
Publisher: McGraw-Hill Companies
OUR PRICE: $19.00  

Binding Type: Paperback - See All Available Formats & Editions
Published: July 1998
Qty:

Annotation: Listing more than 1,000 high-powered phrases and slogans, this "idea generator" is perfect for writers of all kinds. The book includes a brief introduction to the basic principles of writing creative copy and then gets to the heart of the matter: phrases that promote products, services, and ideas.
Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
- Business & Economics | Sales & Selling - General
- Business & Economics | Advertising & Promotion
Dewey: 659.132
LCCN: 97043790
Physical Information: 0.51" H x 8.56" W x 8.82" L (0.75 lbs) 160 pages
Features: Illustrated, Index, Price on Product
 
Descriptions, Reviews, Etc.
Publisher Description:
An excellent 'ready reference' both for copywriters and for those entering the field. -- Robert Goldsborough, Special Projects Director Advertising Age Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life? -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find:
  • 5,000+ sales phrases for consumer and business-to-business products and services
  • a copywriter's primer called 10 Basic Rules of Copywriting, with insider's tips on usage
  • a special section on the seven steps to writing winning slogans
  • Expert advice on how to target your message to specific audiences
Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded writer's block.

Contributor Bio(s): Germain, Sally: - McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwideWerz, Edward W.: -

Edward Werz is the author of the very successful Letters That Sell and former executive vice president of Ascher-Gallant Publishing.

Sally Germain is editorial director for the Bureau for At-Risk Youth.
 
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