| Mastering the Dynamics of Innovation Revised Edition Contributor(s): Utterback, James M. (Author) |
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ISBN: 0875847404 ISBN-13: 9780875847405 Publisher: Harvard Business Review Press
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Paperback Published: October 1996 |
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| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Structural Adjustment - Business & Economics | Entrepreneurship |
| Dewey: 658.406 |
| LCCN: 93-38429 |
| Physical Information: 0.86" H x 6.08" W x 8.98" L (0.96 lbs) 288 pages |
| Features: Price on Product |
| Descriptions, Reviews, Etc. |
| Publisher Description: The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort. Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. The most valuable book I've read in years. . . . The analysis is brilliant.--Tom Peters. Available August 1996. |
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