Advanced Marketing Research Contributor(s): Bagozzi, Richard (Editor) |
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ISBN: 1557865493 ISBN-13: 9781557865496 Publisher: Wiley
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Paperback Published: July 1994 Annotation: "Advanced Marketing Research" is a companion volume to Richard Bagozzi's "Principles of Marketing Research." It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Topics covered include: * Partial lease squares. * Multivariate statistical models for categorical data. * Cluster analysis in marketing research. * Cojoint analysis. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout. |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Sales & Selling - General |
Dewey: 658.83 |
LCCN: 93-40009 |
Series: Guides |
Physical Information: 0.93" H x 7.46" W x 9.4" L (1.63 lbs) 432 pages |
Features: Bibliography, Illustrated, Index |
Descriptions, Reviews, Etc. |
Publisher Description: Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout. |
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