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Advanced Marketing Research
Contributor(s): Bagozzi, Richard (Editor)

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ISBN: 1557865493     ISBN-13: 9781557865496
Publisher: Wiley
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Binding Type: Paperback
Published: July 1994
Qty:

Annotation: "Advanced Marketing Research" is a companion volume to Richard Bagozzi's "Principles of Marketing Research." It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.

Topics covered include:

* Partial lease squares.

* Multivariate statistical models for categorical data.

* Cluster analysis in marketing research.

* Cojoint analysis.

Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Click for more in this series: Guides

Additional Information
BISAC Categories:
- Business & Economics | Marketing - Research
- Business & Economics | Sales & Selling - General
Dewey: 658.83
LCCN: 93-40009
Series: Guides
Physical Information: 0.93" H x 7.46" W x 9.4" L (1.63 lbs) 432 pages
Features: Bibliography, Illustrated, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
 
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