Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights Contributor(s): Rodrigues, Joanne (Author) |
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ISBN: 0135258529 ISBN-13: 9780135258521 Publisher: Addison-Wesley Professional
Binding Type: Paperback Published: September 2020 Click for more in this series: Addison-Wesley Data & Analytics |
Additional Information |
BISAC Categories: - Computers | Databases - Data Mining - Computers | Databases - Data Warehousing - Computers | Programming Languages - Sql |
Series: Addison-Wesley Data & Analytics |
Physical Information: 1.1" H x 6.9" W x 9.1" L (1.55 lbs) 448 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don't. Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You'll learn how to:
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