7 PR Secrets All Founders Should Know Contributor(s): Bolander, Jane Yin (Author) |
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ISBN: 1389680010 ISBN-13: 9781389680014 Publisher: Blurb
Binding Type: Paperback Published: March 2024 |
Additional Information |
BISAC Categories: - Business & Economics | Public Relations |
Physical Information: 0.14" H x 5" W x 8" L (0.16 lbs) 66 pages |
Descriptions, Reviews, Etc. |
Publisher Description: In today's world, the lines between PR, marketing, and social media are blurred. Social Media has given founders the chance to promote their organizations without having to spend a lot of money; yet, founders often overlook a lot of opportunity by not exploring some of the more traditional, or not-so-traditional, PR avenues. This book will explore those traditional and not-so-traditional PR avenues so that founders can get the maximum exposure for their organizations. I have used these secrets with lots and lots of startups, professional athletes, and non-profits. Some of these secrets revolve around how traditional PR techniques, like the press release, can be used to maximize exposure while others deal with what is actually newsworthy. |
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