Power Search
Low Price Guarantee
We Take School POs
Introduction to Strategic Public Relations Interactive eBook: Digital, Global, and Socially Responsible Communication
Contributor(s): Page, Janis Teruggi (Author), Parnell, Lawrence J. (Author)

View larger image

 ISBN: 1544322313     ISBN-13: 9781544322315
Publisher: Sage Publications, Inc
OUR PRICE: $57.00  

Binding Type: Other - See All Available Formats & Editions
Published: January 2018
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
Physical Information: 0.25" H x 0.01" W x 1" L (0.30 lbs)
 
Descriptions, Reviews, Etc.
Publisher Description:
Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today's fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message.

The Interactive eBook* for Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication includes access to a broad array of multimedia tools and resources!
  • VIDEO Boost learning and bolster analysis with SAGE Premium Video! Recapping the fundamentals in every chapter, each video activity is paired with chapter learning objectives and tied to assessment via SAGE Coursepacks.
  • AUDIO Listen to engaging podcasts and audio resources that supplement and enrich key points within the text.
  • REFERENCE AND JOURNAL ARTICLES Access articles from SAGE's influential journals, handbooks, and encyclopedias that offer important background and exposure to seminal work in your field of study.
  • OFFLINE READING Using the VitalSource Bookshelf(R) platform, download your book to a personal computer and read it offline.
  • SOCIAL SHARING AND FOLLOWING Share notes and highlights with instructors and classmates who are using the same eBook, and follow friends and instructors as they make their own notes and highlights.
  • ONLINE CONTENT Access more online content via links to important data, relevant background, and profiles that enrich key concepts in the text.
*Note: the access code for this interactive eBook will be shipped to the address you indicate when you place your order.

Contributor Bio(s): Page, Janis Teruggi: - Janis Teruggi Page draws from 20 years of executive experience managing strategic communications for regional and national media companies. She managed corporate, consumer, and media relations, creating programming partnerships with major TV networks, directing PR for national industry trade show events, and supervising new product launches. She is a member of PRSA and IABC and continues to serve clients through her consultancy, MediawerksPR.

Since earning a Ph.D. from Missouri School of Journalism in 2005, her faculty appointments have included the University of Florida, American University, and The George Washington University, where she is on the Strategic Public Relations faculty in the Graduate School of Political Management. In 2016 she was named Professor of the Year in GW's College of Professional Studies. She has developed and taught both undergraduate and graduate-level PR courses such as principles, writing, cases, campaigns, corporate advocacy, issues management, sustainability, theory, and visual communication.

An active and award-winning scholar, she has produced more than 50 conference papers, book chapters, and refereed articles. Her work appears in the Journal of Political Management, the Handbook of Strategic Communication, and in edited volumes on PR and visual persuasion ethics. She has presented research at many national and global conferences.

Parnell, Lawrence J.: - Lawrence J. Parnell is an award-winning practitioner and educator. In 2003 he was selected the PR Professional of the Year by PRWeek; in 2009 he was named to the PR News Hall of Fame, and in 2015, the George Washington University Master's in Strategic Public Relations, which he leads, was named Best PR Education program by PRWeek. He is an active member of PRSA, NIRI, and the Arthur W. Page Society.

He offers the practical experience of more than 30 years of communications work in government, corporate, and agency settings and 10 years in academia as an associate professor and program director at The George Washington University. He has advised elected officials, government leaders, and corporate executives at the national and global levels on major business and communications issues. He continues to provide high-level communications consulting and training to corporations, nonprofits, and government organizations through his firm Parnell Communications.

His research in CSR, PR, and public diplomacy has been presented at national and global conferences and published in Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy.
 
Customer ReviewsSubmit your own review
 
To tell a friend about this book, you must Sign In First!